Nvidia keeps itself at the center of AI proactively

By Brian Sitnamy

Nvidia which has been under tariff-inflicted pressure is sparing no efforts to promote new products that are aimed at keeping the company at the center of AI development and computing.

Nvidia CEO Jensen Huang made a slew of announcements and revealed new products on Monday. One of the most notable announcements was its new “NVLink Fusion” program, which will allow customers and partners to use non-Nvidia central processing units and graphics processing units together with Nvidia’s products and its NVLink.

Until now, NVLink was closed to chips made by Nvidia. NVLink is a technology developed by Nvidia to connect and exchange data between its GPUs and CPUs. According to Huang, NVLink Fusion allows for AI infrastructures to combine Nvidia processors with different CPUs and application-specific integrated circuits (ASICs).

Nvidia announced Monday that AI chipmaking partners for NVLink Fusion already include MediaTek, Marvell, Alchip, Astera Labs, Synopsys and Cadence. Under NVLink Fusion, Nvidia customers like Fujitsu and Qualcomm Technologies will also be able to connect their own third-party CPUs with Nvidia’s GPUs in AI data centers.

If widely adopted, NVLink Fusion could broaden NVIDIA’s industry footprint by fostering deeper collaboration with custom CPU developers and ASIC designers in building the AI infrastructure of the future.

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